My name is Matthew Sloane. I’m a consultant, facilitator, coach, and author whose mission is to give voice to his inner world and help others do the same.
I partner with leaders of small, purpose-driven organizations to bring their people into alignment with a co-created, authentic brand positioning strategy that leads to more sales.
My niche — supporting brand strategy & organizational alignment after the departure of a charismatic leader who held the company vision.
A charismatic leader that holds the voice and soul of the organization is like a solitary fire tender.
When they have departed, it's as if the embers of this spiritual fire are now scattered and the collective must pick up the embers one by one and put them back so that they are the new caretakers of the fire.
What Clients Say
More people are attending our core program offering than in any of the prior ten years
“Despite the fact that thousands of people reported the life-changing impact of our programs, when we wanted to reach out to the broader world it was difficult to describe what we do. We didn’t agree on how to express who we are or how we’re unique.
"After working with Matthew and his colleagues, we now have a revitalized sense of who we are and the unique role we play in the world. We know how to talk about our work in a relatable and authentic way.
"Two years after the engagement, more people are attending our core program offering than in any of the prior ten years.”
— Rachel Davey, former Executive Director of ‘The Haven’ in Gabriola Island, British Columbia
Our Leaders are Aligned around What and Who our Organization is
“Our leadership team was lacking alignment around our vision and how to express that in the world, which was creating confusion throughout our organization.
"The identity of our organization was also being challenged by changes in our parent company, so we needed to be able to express our vision internally to make the case for our existence.
"Since working with Matthew’s team, our leaders are aligned around what and who our organization is. I’m more clear when I talk about our organization and have become a better leader to my team and the staff at all of our locations. Staff is now saying, ‘I’m more connected to the vision/mission and I remember why I’m here.’
"We’ve increased the number of patient encounters as well as referrals from our parent company.”
— Judith Tolson, former Executive Director of ‘The Sutter Health Institute for Health & Healing’ in Northern California
Uncover Your Authentic Voice
“I’ve worked with a lot of brand strategists and hands down, Matthew is the strongest I have ever worked with. He drew out of us both a strong point of view and clarified our understanding of our target customer.
"Matthew is both a gentle coach AND a powerhouse at the same time, which results in deeply thoughtful work that gets results. He has a way of helping you uncover your authentic voice and then holding you to it.”
— Sarah B. Nelson, Founder of ‘Radically Human’ in San Francisco, CA
Typical Client Outcomes
★ Stand out with stronger positioning & authentic distinction.
★ Greater team trust and faster, more effective decision-making.
★ More effective marketing, improved client acquisition, & higher sales conversion rates.
Who do I work with?