I help business owners increase sales by getting clear about their core messaging for the marketplace, without sacrificing their integrity or authenticity.
When faced with marketing, many of us can lose our center and either:
- fall into a program of who we think we need to be (and dislike who we become);
- or feel so icky about it that we avoid marketing altogether (and might even call marketing a “necessary evil”).
I’ve helped dozens of small business owners who are feeling stuck and holding questions like:
- How am I (are we) unique in the marketplace?
- What’s my (our) core message?
- How can I (we) remain authentic while promoting myself (ourselves)?
- How do I (we) find my (our) clients/customers?
My approach is to bring presence and light guidance to uncover the clarity that already exists deep inside you. To acknowledge your valid concerns of becoming fake or being rejected or ignored and tap into your higher knowing to lead the way.
- We’ll start where you are.
- We’ll go slow.
- We’ll integrate as we go.
As a coach and facilitator, I’ve led strategic initiatives for organizations like Sutter Health’s Institute for Health & Healing (California) and The Haven (British Columbia) that created significant increases in program enrollment.
As a team member, I’ve served marketing directors at companies like Warner Brothers, Estée Lauder, and Charles Schwab.
My signature strengths:
- Coaching the whole human being.
- Direct and kind feedback that inspires change.
- Facilitation for individual or group learning and alignment.
- Conscious collaboration that brings out the strengths in others.
- Unearthing strategic visions in alignment with values and authentic marketplace positioning.
- Crafting communications that balance information with humanity.
- Patience.
First, we get clear on who you are on the inside so the marketing can flow from there.
This work is NOT for you if you want:
- Quick fixes.
- To be told by an expert what you should do.
- Someone to do ALL the work of brand clarity and messaging so you don’t have to lift a finger.
This work is for:
- Human beings who are willing to be self-reflective and curious about other humans in order to let the answers and direction emerge.
- People who have been working full-time on their business for a few years or longer.
- People who want to focus their messaging, and marketing efforts on who and what matters most.
Want to learn more?
Let’s meet for 45 minutes to see if we’re a good fit. Our agenda will be:
- Tell me about your brand/messaging/marketing stuckness and goals.
- I’ll tell you how I work with someone like you (and I won’t pressure you into working with me).
Typical Outcomes:
- Integrate more of your deeper purpose into your business;
- More able to promote your business with confidence and authenticity;
- A better understanding of how you’re unique in the marketplace;
- Offer more clear direction to copywriters, designers & marketers.
Sales + Marketing Readiness to:
- Build a new website;
- Develop a marketing campaign;
- Initiate more sales conversations;
- Create new partnerships;
- Invite new talent.
What Past Clients Say:
As a coach & consultant, my brand no longer felt authentic to who I am and to my deeper calling. I was taking the clients I was being given rather than leading my life and my business from a place of purpose. In working with Matt, the focus began entirely on me as a person, before we got into my business. His approach allowed me to reconnect to my ancestry and stop leaving behind the unique leadership approaches I bring to my engagements. This work has unlocked possibilities that have a real financial impact—I’m making better decisions that attract the right audience and the right dollars. I’ve identified my core strengths and uniqueness beyond the obvious. I’m able to articulate my value with more confidence.
I didn’t know what was unique to my brand. I wanted to find my own brand voice. I was impressed with the quality of coaching. Instead of just meeting a concrete goal in the session, Matt helped me stay with the emotions coming up. That helped me reveal a part of myself that was an important part of my brand. There’s so much alignment between my brand and myself that it’s just easy to present and explain. I don’t have to work hard at it. My words just flow out naturally when I’m asked what I do.
It’s easy to get advice from different directions, but to find your own unique voice and resonance is a more complex journey. I was in the middle of a challenging process—changing my brand and identity. I had different people advising me on what I should and shouldn’t do and was getting lost in a sea of opinions. I needed someone who could help me see the bigger picture and how that would translate into my new website. Matthew brought a thought-provoking framework as well as a calm presence to my process. Through his blend of coaching, consulting and advising, I gained an internal anchor around what was true for me and was able to complete my new website’s language and hierarchy.
Matt helped me develop a brand and communication platform for a new product and community I was developing. I’ve worked with a lot of brand strategists and hands down, Matt is the strongest I have ever worked with. He drew out of me both a strong point of view and clarified my understanding of my target customer. Matt is both a gentle coach AND a powerhouse at the same time, which results in deeply thoughtful work that gets results. He has a way of helping you uncover your authentic voice and then holding you to it. I’d jump at the chance to work with him again.
I’ve been doing this work for over 20 years, working with top coaches at each pivot point. While they offered invaluable guidance, clarity, teachings, and support, they often left me struggling with parts of the process alone. What stands out about working with Matthew is his profoundly practical and integrated approach. He helped me unravel and highlight certainties, unconscious fears, and emerging possibilities in a meditative and methodical way. After two sessions, I feel a clarity and certainty that others did not provide, along with deep affirmation and acceptance. Can’t wait for session three.